Spieler's, Inc. in California, MO treats the needs of each individual customer with paramount concern. A family-owned and operated business since 1968. Our experienced sales staff is eager to share its knowledge and enthusiasm with you. Our high rate of repeat business proves that we strive to keep our customers satisfied and coming back year after year and generation after generation. It is that repeat business that has kept our same Sales Staff together for over 15 years. In this week’s blog, we will share the history of the iconic Jeep.
A TIMELESS TALE OF ADVENTURE
For over 75 years the Jeep® Brand has been indelibly linked to freedom, adventure, authenticity and passion. Our core values are embodied in every Jeep Brand vehicle’s DNA. Throughout our storied history, Jeep Brand vehicle owners have learned that Go Anywhere. Do Anything.® is a way of life, not just a slogan. The Jeep badge stands for more than a brand. In truth, it’s a badge of honor. Explore our legendary lineup, then create your own timeless story.
Born in the heat of battle, the Go Anywhere. Do Anything.® Jeep® Brand 4x4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep Brand vehicles of the 1940s firmly established the Jeep Brand as the undisputed leader in 4x4 technology.
The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models.
The All-New Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep Brand lineup grew to include 14 models—for work, play, recreation, and luxuriously capable transportation.
The All-New Jeep® Cherokee (XJ) helped revolutionize the 4x4 market. The mighty XJ introduced many industry firsts, including: the first compact 4-door SUV, first UniFrame construction, and first full-time 4x4 system with shift-on-the-fly capability.
The All-New 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspension was introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.
The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep Brand. A new 4-door Wrangler took the industry by storm. The Compass and Patriot were the first Jeep Brand vehicles to reach into the small cross-utility segment.
The Jeep® Brand resonates with consumers around the world as global sales increase to the highest point in over 75-year history with 1.41 million units sold worldwide for 2016. Strategic launches of the All-New Grand Cherokee, Renegade and Compass vehicles.
Whether you are looking for a Jeep for the family or just some fun on the weekend, Spieler, Inc. has something for you. Check out our new and pre-owned Jeep inventory: https://www.spielers.net/all-inventory/index.htm?make=Jeep. If you see something you like, stop by our California, MO car dealership and take it for a test drive.
Proudly Serving the Columbia,
Jefferson City, and California, MO Areas